We knew the chances for this one were slim, but now that the results are in, it’s sort of epic.
Miley Cyrus’ film “LOL,” made a total of only $46,500 this weekend, Movie City News estimates. That is just a few hundred dollars more than what “Marvel’s The Avengers” — which drew a record-breaking weekend total of more than $200 million — took in per theater: $46,100, according to MCN.
Sure, it had a much narrower release, appearing in only 105 theaters nationwide, but “LOL” made less per-theater ($440) than any other film in conventional U.S. theaters this weekend, running behind “Wrath of the Titans,” which made $640 per theater (and has been out for more than a month).
Cyrus is already on damage control. Today she tweeted:
Thank u so much for everyone who went to see LOL. It is a film I loved making and I am proud of…. That’s really all that matters to me. ❤
— Miley Ray Cyrus (@MileyCyrus) May 7, 2012
“My guess is Lionsgate had test screenings that were catastrophic,” says box office analyst Len Klady of “LOL”‘s weak weekend reception, adding that he wasn’t aware of any conventional advertising going on. Indeed, the film did not have a premiere event and Cyrus did no interviews with major outlets for “LOL,” indicating much-curtailed — if non existent — publicity. Moreover, the film was not screened for review, leading one journalist to say, “…for all we know, ‘LOL’ stands for lack of laughter. Proceed with caution.”
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